Artovation Design Studios, graphic design, web design, original photography and hand made books

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Artovation Design Studios, graphic design, web design, orginal photography and hand made books

Artovation Design Studio by Kathy Butterfield

Artovation is a Limited Liability Corporation fully owned and operated by Kathy Butterfield. Artovation offers a full range of graphic design and web design services. Artovation has been a thriving business in the Phoenix area for 9 years and has served a wide range of clients, both large and small.

For More information or to learn about the services we offer, please feel free to contact Kathy Butterfield at 602-750-5633.

Aquent Design Agency

June 2010 - present

Graphic Desinger/Art Director

• Worked at various assignments including ad agencies and government agencies.
• Designed logos and brand identity packages
• Designed collateral including brochures, books, reports, email campaigns, and landing pages for web sites
• Worked with various clientele to develop strategies and then create final pieces reflecting said strategies

PetSmart Corporate Head Quarters

June 2009 - June 2010

Graphic Desinger

• Developed marketing plan for social media, which will roll out in late 2010. Goal is to increase facebook fans 96% and parlay new fans into increased holiday sales.
• Implemented various marketing campaigns and created collateral for both PetSmart Retail divisions as well as charieties.
• Responsible for creation of PetSmart Circular advertising distributed to millions of customers. This piece is responsible for driving a large volume of traffic to stores. It is internationally distributed to millions of homes.
• Art directed product photography, as well as enviromental shots with both human and animal talent.
• Design from concept though completion of various products.
• Worked with various clients to create products that effectively communicated the PetSmart Brand and achieved company strategies.

Artovation LLC

August 2000 - Present

Owner and Art Director

• Responsible for creation of various printed material, from conception to print including: brochures, invitation packages, posters, flyers, annual reports, logo design, logo identity packages, trade magazines, news paper ads, direct mailers and advertising collateral.
• Art directed photo shoots for various projects, including numerous annual reports, trade show, and direct marketing campaigns.
• Worked with clients to created budgets for all projects and was responsible for maintaining budget.
• Responsible for quoting design, production and printing on all projects.
• Responsible for working and coordinating outside vendor activities, including illustrators, printers, and photographers.
• Worked with clients to create new marketing campaigns. Also, worked with various clients to create new corporate identity including new logo creation, web design, new business card, stationary and sales promotional pieces.
• Clients include APS, ASU, Scottsdale Community College, Junior Achievement, United Way, Children's Action Alliance, TRW, and Foundation For Blind Children (this is a partial list)

APS (Arizona Public Service)

October 1996 - August 2000

Project and Print Trafficing Manager

• Responsible for overseeing and trafficking approx. 2.5 million dollars in printing and design projects each year.
• Responsible for the development and implementation of marketing communications programs.
• Coordinates movement of jobs through the entire production process, from Job Ticket receipt to release to printer. .Responsible for keeping designers on predetermined timeline, working as a liaison between client and designers, presenting final art work to client, creating department budget, making sure project remained on budget, working with clients to generate ideas and direction of various campaigns and design work.
• Develop Marketing communications budget and business plan with other department heads.
• Manages scheduling conflicts. Worked with freelance designer and contract printers to alleviate work overflow. Moved resources around in order to meet immediate deadlines.
• Responsible for job ticket accuracy and enforcing accountability. Monitors others' adherence to department policy and procedure. Establish, maintain and enforce the style manual to ensure visual consistency across all printed pieces as well as website content.
• Worked directly with numerous printers to get price quotes, approve all blue lines and attend press checks
• Contacts Database. Over saw database and mailings for all community relations contacts company wide.
• Worked directly with upper management and Project Managers as jobs were received into production, and maintained open communication regarding job status at all times.
• Worked with upper managers to produce emergency communications for 765,000 clients.

Bear Stearns

January 1994 - September 1995

Marketing and Advertising Manager

• Responsible for creation and production of all marketing materials for sales reps., including trade magazines, newspaper ads, Direct Mailers, flyers, brochures, and slide shows
• Worked with upper management to created marketing strategies for wholesale and retail divisions
• Worked with outside vendors to coordinate printing and distribution of all marketing materials
• Was responsible for creating a marketing campaign which increased initial inquiries in wholesale division by 30%

Genigraphics

March 1993 - January 1994

Senior Graphic Designer

• Responsible for training all designers on graphic software on MAC and PC Platforms
• Created all medical and product illustration for Irvine and Los Angeles offices
• Responsible for slide show creations for assign clientele
• Responsible for scanning photos, retouching photos, scanning slides and transparencies for various projects as well as creating brochures, logos and posters for assigned clientele

Typesetting Room

1988 - March 1993

Senior Designer

• Overseeing production department - including timelines and budgets
• Responsible for outputting design projects to matrix film recorder, Linotronic 330, 630, and all other prepress operations
• Was responsible for maintaining network of computers including Ethernet and apple talk systems
• Created print material for various clientele
• Created original artwork which was assembled into a clipart package that was sold in the marketplace

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